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A 77-inch television with a curved screen and
resolution four times better than today's high-definition TV will be a
centerpiece of LG Electronics' product line-up at next week's
International CES in Las Vegas.
The TV's screen
is based on OLED (organic light emitting diode), a fundamentally
different technology from LCD (liquid crystal display), the dominant
flat-screen type in use today. Compared to LCDs, OLED panels produce
pictures that appear brighter, crisper, more colorful and more vibrant
to most people.
The technology has been in
commercial use for several years in smartphones, but display makers are
still struggling to reliably produce OLED screens at screen sizes large
enough for televisions.
The difficulties in
production mean many OLED products never reach the market or, if they
do, remain prohibitively expensive for most consumers.
The
curved OLED televisions that will be on display at CES are not new. The
Seoul-based company and cross-town rival Samsung Electronics both
showed off curved TVs at August's IFA consumer electronics show in
Berlin, but their appearance at CES will be the first time they are on
show at a major U.S. exhibition.
Alongside the 77-inch TV, LG said it will also show 65-inch and 55-inch models.
The
screens pack four times the number of pixels than a conventional
high-definition TV screen. The resolution, at 3,840 pixels by 2,160
pixels, has been dubbed "4K" or "Ultra HD" by the consumer electronics
industry.
LG will also be showing OLED TVs that
have conventional high-definition screens. To date, LG has only put one
such TV on sale, a 55-inch HD model. It costs $10,000.
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